Hello. I’m James. With two decades of experience, I am a highly skilled and seasoned creative leader specialising in design and user experience. My expertise spans multiple design disciplines, including graphics, advertising, brand identities to developing intuitive user interfaces. I am passionate about creating work that is both beautiful and functional, consistently guiding teams to deliver exceptional design solutions that exceed client expectations and achieve business goals.
About me:
My career began in 2005 at a boutique design agency in Shoreditch, working with clients like Hewlett Packard. Following a period of freelance work, I joined Lavish Creative in Soho in 2008 as a Senior Designer, providing comprehensive creative design and marketing solutions for the entertainment industry. Here, I serviced global clients including the BBC, ITV, Monster, NBC Universal, and The Wall Street Journal. In 2012, I moved to Bartle Bogle Hegarty London, where I served as a Senior Designer for eight years. More recently, I joined AdvantageGo London, an InsurTech company, as Creative Design Lead.
My progression led to promotions to Head of Design and my current role as Global Head of Design and UX. In this position, I lead and empower a talented team of UX and Designers, focusing on delivering a unified and exceptional single-platform experience for our users.
Clients I have worked with include:
AdvantageGo, Audi, Barclays, Google, Mentos, Absolut, Virgin Media, Tesco, Samsung, Ladbrokes, Vespa, British Airways, Christie’s, Clipper, Experian, BBC, Symonds, Deloitte, Ray-Ban, Oakley, KFC, Costa, LTA, Ubisoft, Burger King, Adidas, Investec, IAG Cargo, Tesco Mobile, Martell, COTY, VW Commercial Vehicles, Nestle, McCain, St John Ambulance, Refuge, Heinz, Abbvie, Western Union, Johnnie Walker, Trainline, Revance, Lego, American Express, Pernod Ricard, Ikea, England Rugby, Bwin, Britvic, Surf, Barnardo’s, Dove, Alpen, Ginsters, The Guardian, Bertolli, Gordon’s, Lynx /Axe, Perfetti, Parker, ITV, Baileys, World Gold Council, Vaseline, Robinsons, J2O, Heineken, RFU, MySpace, Mothercare, Dulux, St, John’s Ambulance, Tango, eBay, UniCredit, Yeo Valley, Sol, Adidas, Kronenbourg, Weetabix, Waitrose, Matalan, Refuge, Pirelli, Vespa, Zagorka, Old El Paso, Huawei, Clarks, Mentos, Vigorsol, Philadelphia, Tele2, Wall Street Journal, NBC Universal, Monster, Hewlett-Packard, Smirnoff
Experience
May 2025 – Present
Fenchurch St, London
Global Head of Design and User Experience
AdvantageGo
As a multidisciplinary Creative Design Leader, I drive the vision and execution of our entire end-to-end user experience. This spans all touchpoints, from digital and traditional graphics to brand, web, UX design, and product development. I'm also responsible for future design and UX initiatives, ensuring we consistently remain at the forefront of innovation. I lead and empower a talented team of UX and graphic designers to deliver a unified and exceptional single-platform experience for our users.
Sept 2023 – May 2025
Fenchurch St, London
Head of Design
AdvantageGo
As Head of Design at AdvantageGo, I drive the design vision, crafting a unified design language across all touchpoints. I lead a talented team, shaping innovative solutions that define our brand and product strategy. Our focus is on creating beautiful, functional designs that resonate with users.
Sept 2020 – Sept 2023
Fenchurch St, London
Creative Design Lead
AdvantageGo
As Creative Design Lead at AdvantageGo, I drive the strategic vision and execution of all design initiatives. I lead brand and design development, crafting a distinct visual identity that shapes the future of our products and brand strategy. I deliver best-in-class creativity across all touchpoints, from marketing materials to user experiences. By leveraging IBM and a cutting-edge MarTech stack, I empower a talented design team to achieve exceptional results.
Aug 2012 – Sept 2020
Soho, London
Senior Graphic Designer
BBH (Bartle Bogle Hegarty)
As a Senior Graphic Designer at BBH London, I was responsible for creating exciting and effective pitch assets and marketing materials. My design skills helped the agency win multi-million pound accounts. I am proficient in Adobe Creative Cloud and Mac/PC-based design systems. I am an expert in creative agency competitive pitching and an advocate of design craft. In my hybrid role, I supported the agency's new business opportunities and pitch requirements, while also producing creative adverts in the design studio. I have worked on over 100 high-profile client pitches, from chemistry to post-pitch pints.
Feb 2010 – Aug 2012
Piccadilly Circus, London
Senior Graphic Designer
Lavish Creative
As a Senior Graphic Designer at Lavish Creative, I was a key member of a highly talented team of creatives who specialised in supplying total creative design and marketing solutions for the entertainment industry. Our work spanned all media, from initial concept creation and IP branding, through web presence, design, print, marketing, and fulfilment. We served global clients including BBC, ITV, Monster, NBC Universal, and the Wall Street Journal.
Jan 2009 – Feb 2010
London
Freelance Middleweight Graphic Designer
Aquent London
I freelanced full-time as a Middleweight Graphic Designer to gain experience in the Design and Advertising industries. I worked on a variety of projects, including logo design, web design and print design. I worked with a variety of clients, including small businesses, national brands, Fortune 500 companies and non-profit organisations.
Through my freelance work, I gained valuable experience in all aspects of the design process, from concept development to final delivery. I also developed strong communication and interpersonal skills, as I worked with clients to understand their needs and deliver projects that met their expectations.
Oct 2006 – Oct 2008
Shoreditch, London
Junior - Middleweight Graphic Designer
OneTwoOne Design
I was employed as a Junior Designer and was promoted to Middleweight Designer within a year. I have a proven track record of success in producing both print and digital design. I have a strong ability to manage projects from concept to delivery, and I have a proven ability to build and maintain relationships with clients, suppliers, and printers. I am also trained in Artworking and Press Passing.
July 2006 – Sept 2006
Holborn, London
Intern Junior Graphic Designer
FutureBrand
I was an intern at FutureBrand, a global branding and design agency, in London. I worked on a variety of branding and design briefs. I gained valuable experience in the branding and design industry during my internship at FutureBrand. I learned how to develop and execute branding and design strategies, and I gained experience working with clients and stakeholders.