“James is an exceptional creative talent who drove significant business value across the organisation. He led the transformation of our entire design ecosystem, holding full creative ownership across all touchpoints. James was instrumental in shaping and executing the design vision for the single platform experience. This initiative successfully unified our products under one cohesive user experience. James worked closely with the Marketing and Growth teams. He effectively leveraged design thinking to successfully evolve and elevate the brand during a critical growth phase. As a leader, James is highly effective. He managed his design team with skill and clarity, successfully establishing a strong, high-performing design culture throughout AdvantageGo. James possesses the rare combination of deep design knowledge, strategic business thinking, and people leadership skills. Any company seeking a senior design leader capable of transforming their product and brand would be lucky to have him.”

Ian Summers // Chief Executive Officer // AdvantageGo